International Contests & Promotions
A campaign across several countries is not just a translated German contest. We know the pitfalls of every market, master every mechanic and deliver it all multilingually from a single source.
Personal advice – usually a reply within 24 hours.
Request your international contest
Tell us briefly what it's about – we'll get back to you personally.
The rules for contests and promotions differ considerably from country to country. Some mechanics may not be used in a given market at all; elsewhere special rules apply to terms of participation, data protection or the choice of prizes. A simply translated German contest quickly becomes a legal risk.
This is exactly where we come in: we keep track of the country-specific requirements and tell you in advance what is possible in which market – and how we implement it in a legally compliant way.
You don't have to become a legal expert for every market yourself. That's our job – and we think it through before your campaign.
Pure chance-based contests count as gambling or a lottery in some countries – requiring a permit or being banned outright. We choose the mechanic that is permitted in each market.
Whether entry may be tied to a purchase varies from country to country. We know where a free entry route is mandatory – and build it in cleanly.
Legally reviewed sample terms of participation and T&Cs – locally adapted and in the respective national language. That keeps you on the safe side in every market.
Besides the GDPR there are local specifics around consent and marketing opt-in. We obtain consent in a compliant way via double opt-in.
Some markets require registrations, filings or special proof. We know the formalities and take care of them before they become a problem.
In some countries prizes are subject to levies or taxes. We factor this into the prize plan – so there are no nasty surprises in the end.
More than just translation: tone, imagery and prizes have to fit each market. We run your campaign in a culturally coherent way in the national language.
Cross-border shipping of prizes brings customs and logistics topics with it. We handle storage and distribution – to every target country.
A clear process – and you have a dedicated contact at your side in every phase.
For every target country we check which mechanics are permitted and which rules apply – before anything starts.
You get a concept with the right, market-compliant mechanic – tailored to your goal and your brand.
Design, programming, hosting and multilingual landing pages incl. locally reviewed terms of participation.
Participant support in the national language, data management, evaluation and the complete prize logistics.
You only need one partner. As a contest service provider we cover every step of your international campaign.
Whether reach, leads, sales or customer loyalty: for every goal and every market we have the right format. A selection:
You don't need a pure agency or a pure legal advisor – but a specialist who combines both and delivers internationally.
We run contests multilingually across Europe – most recently a campaign in 26 countries. International promotions aren't a special case for us, they're our everyday business.
We know the country-specific requirements and tell you up front what works. Terms of participation, data protection and mechanic – legally compliant in every target country.
17 proven contest mechanics – and the right one for every market. We don't pick what happens to be available, but what is permitted and works.
From concept through tech and law to prize logistics and support – one partner, one contact, no interface chaos across borders.
Big top prizes on a small budget: via our sister company HAPPY Secure Promotions you hedge the prize risk from a single source.
No ticket bot, but Patrick and the HAPPY team – with over 1,500 realised contests and the experience to avoid the traps you can't see.
Brands trust us with their cross-border campaigns – and for good reason.
Yves Rocher
Developed specifically for the online-shop customers and run multilingually in three countries – design, programming and complete handling by HAPPY.
+100% participants vs. previous year
Rieker
A cross-border campaign for the big anniversary – delivered smoothly with the right partner at your side.
22 countries · 24 languages
POLO Motorrad
A fast, agile service throughout the whole campaign – in concept and support, which POLO could rely on at any time.
40th anniversary
“We are thoroughly happy with working with HAPPY Marketing Solutions. From professional advice and new creative ideas to on-time delivery, HAPPY has it all. Together we have already run several contests successfully and look forward to continuing this good collaboration.”
Exclusively from a single source
As the only provider in the German-speaking region we offer contest hedging from a single source: via our sister company HAPPY Secure Promotions GmbH. This lets you offer attractive top prizes without carrying the full risk – with up to 50x leverage.
Request hedgingNot automatically. The rules differ from country to country – e.g. permitted mechanics, coupling to a purchase, terms of participation or data protection. We check every target country in advance and run your campaign so that it is legally compliant everywhere.
Internationally and multilingually across Europe and beyond. Most recently we ran a contest in 26 countries and, for Rieker, a campaign in 22 countries and 24 languages. Just tell us your desired countries – we'll tell you what's possible there.
Yes. We deliver landing pages, terms of participation and communication in the respective national language – culturally fitting, not just translated. Participant support is also provided in the national language depending on the brief.
Above all: a permitted mechanic, possibly a free entry route, locally reviewed terms of participation, data protection/consent and possible levies on prizes. But you don't have to research this yourself – we take exactly these country-specific topics off your hands.
Yes. We take care of procurement, storage and cross-border shipping of prizes incl. customs topics, as well as participant support by phone or email. All from a single source – you don't have to worry about a thing.
It depends on the mechanic, the number of countries, languages and the duration. After your request you'll get a transparent, no-obligation quote – with no hidden costs.
Tell us your target countries – we'll tell you what's possible and take care of the rest. No obligation and personal.
Get in touch – no obligation